Defining Nature as a Driver of Economic Growth
Building Biodiversity Economies
In Zimbabwe’s Muzarabani District, located 290 kilometers northeast of the capital of Harare, AWF-supported enterprise programs have empowered women and young people like 29-year-old Philmon Mativenga.
In November 2023, Mativenga was one of 120 people who participated in a training to develop and improve small businesses based on non-timber forest products. He makes brooms utilizing native ilala palms, which he sells at Harare’s biggest market, Mbare.

ZIMBABWE: PHILMON MATIVENGA MAKES UP TO 2,000 BROOMS PER MONTH FROM ILALA PALMS, EARNING AROUND US$800 WHEN DEMAND IS HIGH. © AWF
Biodiversity economies use nature and wildlife—plants and animals—as assets to create economic value that aligns with conservation objectives and contributes to sustainable development.
“The AWF training provided powerful insights on how I can make my business unique with a focus on marketing, record keeping, business principles, ethics, and business proposal writing,” Mativenga reflected. “We are currently in the process of setting up a formalized group to advance our ventures using the knowledge from the training.”
Mativenga is part of Zimbabwe’s biodiversity economy. With our assistance, the country has completed a systematic analysis to demonstrate how nature is already part of the economy and how it can be the backbone of a powerful sector of economic growth. The country’s biodiversity economy—valued at more than US$2 billion as of 2022—includes ecotourism but extends to sustainable activities such as fisheries, forestry, and non-timber forest products, including Mativenga’s ilala palm brooms.

An important part of defining biodiversity as part of an economic sector is linking nature-based products to sustainable value chains that generate investment and economic scale. Zimbabwe is already leveraging the analysis to guide carbon sequestration valuation in forestry planning. Our partnership with First Capital Bank Holdings, a diversified financial services group with operations in Zimbabwe and Botswana, provides the foundation for private sector investments required to implement the plan.
The World Bank’s flagship Global Wildlife Program, funded by the Global Environment Facility, the largest funder of biodiversity conservation in the world, has recognized the Zimbabwe Biodiversity Economy Report as a best practice for other countries. Currently, we are working with Sierra Leone on a similar analysis. While a final report is still being drafted, government agencies and leaders, including Sierra Leone’s recently elected Minister of the Environment and Climate, have taken notice. Other countries interested in working with us to define national biodiversity economies include Cameroon, Botswana, and Mozambique.

Zimbabwe: Ilala palm broom being sold in Harare’s Mbare market. The ilala palm has two major advantages for sustainability. It grows well in a range of conditions—making it resilient to climate change—and it can be harvested from the forest without harming the ecosystem. © AWF
Our approach to building biodiversity economies isn’t always national. A landscape-level example is our groundbreaking work with the government of Rwanda. That work is being guided by the comprehensive master plan we are developing, which fully integrates conservation into green growth. It is so compelling that the World Bank is investing US$60 million with the Rwandan government through the Volcanoes Community Resilience Project for Rwanda.
Along with ecotourism connected to mountain gorilla trekking and the restoration and expansion of Volcanoes National Park, the master plan includes strategies that will positively impact watershed management, food production, the service sector, and community resilience. For households in the landscape, it means a projected 35% increase in income.
At the community level, this year we celebrated the transition of Tanzania’s Manyara Ranch to full community management. The ranch, with AWF support, has found balance as both a working cattle ranch and a conservation area in the middle of an important wildlife corridor between two national parks. Day-to-day leadership by the local Manyara Ranch Management Trust began auspiciously in July 2024 with the announcement of an ecotourism investment of US$8.2 million from Sea and Bush Limited.
We build biodiversity economies through sustainable livelihoods, local enterprise and value chain development, and entrepreneurial training, with an emphasis on women and youth.
